Taree web design, SEO, digital media, and automation
Local websites that keep working after launch.
Scotty McAdam Digital Media builds fast, polished websites for Mid North Coast businesses, then connects practical AI and automation tools that help capture enquiries, support staff, improve content, and keep the business moving.
Websites with follow-through
Launch a sharper website, then keep improving it.
A good website should do more than look polished on day one. It should help customers understand the business, make enquiries easier, support search visibility, and give you a practical base for content, automation, and AI tools as the business grows.
Featured websites
A local portfolio across real industries.
Recent projects include hospitality, health, construction, sport, community, retail, and service businesses. Use the cards to view the live sites and see how each brand is presented online.
Services
Built for local businesses that need clear digital systems.
Website design
Fast, responsive websites with clear structure, strong calls to action, and a look that fits the business.
Local SEO
Search-friendly pages, metadata, schema, service-area content, sitemap hygiene, and practical visibility checks.
Digital content
Landing-page copy, image selection, launch content, website updates, and practical articles that support search visibility.
AI systems
AI answering machines, custom assistants, lead follow-up tools, content helpers, and business process support.
AI for local business
Practical AI systems that earn their keep.
The business case is simple: reduce missed calls, speed up admin, keep follow-ups consistent, and give staff reliable support for the jobs that slow them down. The right setup is useful, measurable, and controlled by the business.
Business case
Where AI creates value
A good AI rollout starts with one process that already costs time or loses leads: missed enquiries, repetitive phone questions, quoting follow-ups, content updates, appointment reminders, inbox sorting, or document preparation. Start with the clearest opportunity, prove the value, then expand.
Fewer missed enquiries
Faster staff admin
Cleaner follow-up process
Safer approval points
AI answering machines
A local business phone assistant that can answer common questions, capture lead details, summarise the call, and send the right follow-up without pretending to be a human.
- After-hours enquiry capture
- Call summaries and callback notes
- FAQ answers from approved business information
Custom AI assistants
Assistants trained around your actual services, documents, pricing rules, tone, and business processes so staff can get useful help without digging through scattered files.
- Staff knowledge assistant
- Website and content assistant
- Customer-service response assistant
Business process automation
AI-supported systems for the repeated tasks: quote preparation, lead routing, reminders, review requests, content planning, spreadsheet cleanup, and reporting.
- Lead intake and routing
- Content planning support
- Weekly business visibility reports
How the rollout works
- Map the process. Find the expensive, repetitive, or missed step.
- Define the guardrails. Decide what the assistant handles and what needs review.
- Build the first assistant. Keep it focused enough to prove value quickly.
- Measure the result. Track time saved, leads captured, and follow-ups completed.
Website automation
Systems that keep the website and business moving.
Portfolio updates
Keep featured projects current with fresh screenshots, working links, and clear descriptions of the work.
Content planning
Turn useful website, SEO, and AI topics into practical articles that are reviewed before they go live.
SEO monitoring
Watch the important details: page titles, descriptions, sitemap coverage, schema, image text, and performance.
Blog and advice
Practical notes for better websites and smarter AI use.
Articles focus on the questions local businesses actually ask: how to improve a website, what helps local SEO, how to use ChatGPT well, and where AI assistants can save time without losing control.
Read the blogChatGPT
How to prompt ChatGPT for your business
AI for Business
How custom GPTs can help a local business
Local SEO
Simple SEO tips for a local business website
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