More Than Just Golf

At Scotty Mcadam Digital Media, we know that for a local business to thrive, its website must be more than just an online brochure—it needs to be a community hub, a marketing engine, and a reliable booking platform.

That’s exactly what we delivered for the Forster Tuncurry Golf Club.

We recently completed a comprehensive overhaul of their online presence, launching the new forstertuncurrygolf.com.au website. The goal was simple: transform a dated site into a modern, high-performing digital asset that drives bookings, memberships, and local foot traffic to their facilities, including Buko’s Bistro and Sinny’s Café.

Here’s a look at the key strategies we implemented that are now working hard for one of the region’s premier clubs.

1. Hyper-Local SEO & Content Strategy

For local businesses, visibility starts with geographic relevance. Our strategy ensured the new site is highly discoverable for anyone searching in the Forster-Tuncurry area.

• Targeted Keywords: We structured the site to clearly rank for key service areas, such as “Forster Golf Course,” “Tuncurry Golf Course,” and local dining options like “Buko’s Bistro Menu.”

• The Community Hub: By prominently featuring the ‘What’s On’ section (Raffles, Live Music, Member Promotions), we ensured the site is constantly updated with local content. This signals to Google that the site is active and relevant to the local community, boosting search rankings.

• Structured Navigation: The clear menu structure (Golf, Dining, What’s On, Functions) makes it easy for search engines to index the full range of services, capturing searches far beyond just tee times.

2. Conversion-Focused Design & Clear CTAs

A beautiful website that doesn’t convert is just expensive wallpaper. We designed the Forster Tuncurry Golf Club site with conversion in mind:

• Immediate Action: The primary Call-to-Actions (CTAs) “Book Golf” and “Call Us” are instantly visible on the homepage and throughout the site, ensuring that potential customers are only one click away from taking the desired action.

• Membership Gateway: We created a dedicated, easy-to-navigate path for new “Membership” sign-ups and existing “Members Login,” turning the website into a seamless member management tool.

• Mobile-First Approach: Knowing that most local searches happen on the go, the site is fully responsive and optimized for speed on all devices, providing a flawless experience for visitors looking up menus or directions on their phones.

3. Building Trust with Social Proof & Events

Local trust is paramount. The new site acts as a powerful trust-building platform by integrating real-time social feedback and community involvement:

• Google Review Integration: We incorporated a live feed of Google Reviews, featuring testimonials from real players (“Lovely course good greens… welcoming people”). This instant social proof builds credibility faster than any static text.

• Social & Community Feeds: Direct integration with the club’s social media and live updates ensures the site feels current. Highlighting local events like Pink Up Day and community sponsors (like Powertruss) cements the club’s role as a vital part of the Forster-Tuncurry fabric.

The Scotty Mcadam Difference

The new Forster Tuncurry Golf Club website is a dynamic, modern, and locally-optimized platform. It’s a prime example of how a strategic digital presence can drive success for any local business—whether you’re a golf club, restaurant, trade service, or retail store.

Is your local business website working as hard as it should be?

If you’re a local business in the Mid-Coast area looking to upgrade your digital storefront, improve your local search ranking, and convert more visitors into customers, we’re ready to help you tee off your next project.

Contact Scotty Mcadam Digital Media today to discuss your new website and local SEO strategy.