Visitors can now choose between golf, dining, events, functions and membership from a structured navigation system.
Case study · Website design and local SEO
A clearer digital clubhouse for Forster Tuncurry Golf Club.
The 2025 project replaced a dated website with a modern structure for golf, dining, events, functions, membership and direct customer actions.
The problem
What needed to improve.
The previous online presence was described in the original project write-up as dated. The club needed the website to do more than present general information: it had to support golf bookings, membership, dining, events and local foot traffic.
Those different visitor needs also had to remain understandable on mobile and be organised into distinct, crawlable sections rather than competing on one broad page.
The work
What was actually built or changed.
- Reorganised navigation around Golf, Dining, What's On and Functions.
- Added prominent Book Golf and Call Us actions for visitors ready to act.
- Created clear paths for new membership enquiries and the existing members login.
- Structured local content around the Forster–Tuncurry area, the two golf courses and the club's dining and event offers.
- Built a responsive experience for people checking bookings, menus and directions on mobile.
- Integrated visible Google review content as first-party social proof on the site.
Observable outcome
The improvement we can support.
Booking, calling, joining and member-login actions have dedicated, visible paths instead of being buried in general content.
The live website and preserved 2025 project article provide inspectable evidence of the work.
No verified traffic, ranking, booking or revenue figures were available in the project record, so this case study makes no numerical performance claim.